LTV calculation on customers page is off | Voters

LTV calculation on customers page is off

Jason

It's currently multiple counting.
It's taking "item price" as a unit price, instead of as the all in order value, leading to significant overcounting.
Same with average order value, and likely a few other calculations

April 5, 2023

ken everett

Hi Jason.. thanks again for the bug report. We've corrected all Expandfi data for Amazon sales (quantity > 1). For Amazon, item_price = item_price / quantity_shipped. We've processed all your trends. We'll be updating your customer stats (ltv and such) for a few more days now.

ken everett

Nice catch! We found the nuance with how Amazon formats quantity and item_price. That's been corrected in new data processing. We'll have your sales and trends corrected tomorrow. We'll let you know shortly once you're all set. Thank you!

~Ken

Shinghi Detlefsen

Checking this.